Cold Stone Creamery Tone of Voice — Creative & Premium

Tagline: "Make It Your Way"

Industry: Ice Cream

Sector: Food & Beverage

How Cold Stone Creamery Communicates

Cold Stone Creamery communicates with a creative and premium voice using fun language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Make It Your Way", captures this voice. The central tension in Cold Stone Creamery's communication is standard vs. custom, which shapes every message they craft. Their mission is to deliver the ultimate ice cream experience.

Tone Words

Cold Stone Creamery's brand voice is defined by the following tone words: Creative, Premium.

Communication Style

Language Style: Fun
Sentence Type: Command
Tense: Present
Expression: Figurative

Cold Stone Creamery Brand Story

Cold Stone revolutionized ice cream with mix-ins folded on a frozen stone. Singing employees and endless combinations create entertainment.

Brand Message

Ice cream mixed your way

Brand Mission

Deliver the ultimate ice cream experience

Brand Positioning

Core Concept: Custom Ice Cream

Central Tension: Standard vs. Custom

About Cold Stone Creamery

Cold Stone Creamery, Inc. is an American international ice cream parlor chain. Headquartered in Scottsdale, Arizona, the company is owned and operated by Kahala Brands. The company's main product is premium ice cream made with approximately 12–14% butterfat, made on location and customized for patrons at time of order. Cold Stone has also expanded its menu with other ice cream-related products, including: ice cream cakes, pies, cookie sandwiches, smoothies, shakes, and iced or blended coffee drinks.

Frequently Asked Questions About Cold Stone Creamery

What is Cold Stone Creamery's tone of voice?

Cold Stone Creamery uses a creative, premium tone of voice. Their communication is fun, typically using command-style sentences in the present tense. Their tagline "Make It Your Way" exemplifies this voice.

How does Cold Stone Creamery communicate with customers?

Cold Stone revolutionized ice cream with mix-ins folded on a frozen stone. Singing employees and endless combinations create entertainment.

What is Cold Stone Creamery's brand message?

Cold Stone Creamery's core message: Ice cream mixed your way Their mission: Deliver the ultimate ice cream experience

What is Cold Stone Creamery's slogan?

Cold Stone Creamery's slogan is "Make It Your Way". It carries their creative, premium voice.

What is Cold Stone Creamery's mission?

Cold Stone Creamery's mission: Deliver the ultimate ice cream experience

What makes Cold Stone Creamery's brand voice unique?

Cold Stone Creamery stands out through their creative, premium communication style. Their central brand tension, "Standard vs. Custom", shapes how they communicate across the Food & Beverage sector.

What language style does Cold Stone Creamery use?

Cold Stone Creamery uses fun language, with figurative messaging, in command-style sentences, using the present tense.