Erewhon Tone of Voice — Premium & Organic

Tagline: "A Healthier Lifestyle"

Industry: Grocery

Sector: Food & Beverage

How Erewhon Communicates

Erewhon sells groceries as an aspirational LA wellness statement. "A Healthier Lifestyle" ties premium organic food to status, purity, and being in-the-know — premium, exclusive, glossy. The voice is cult-wellness and confident, selling a smoothie or a shelf item as a marker of a certain elevated way of living.

Tone Words

Erewhon's brand voice is defined by the following tone words: Premium, Organic, LA.

Communication Style

Language Style: Cult-wellness
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Erewhon Brand Story

Erewhon represents excellence in grocery. "A Healthier Lifestyle" captures the brand's premium, organic, la approach.

Brand Message

A Healthier Lifestyle

Brand Mission

Deliver excellence in grocery

Brand Positioning

Core Concept: Premium Grocery

Central Tension: Ordinary vs. Exceptional

About Erewhon

Erewhon Organic (pronounced AIR-wahn) was an organic cereal brand, and later, a subsidiary of Post Foods. It was known for their allergy-friendly line of organic cereals sold by health food stores across North America, and for being one of the first companies to market macrobiotic, organic whole foods in the United States. In 2019, the Erewhon Organic brand was discontinued by its parent company Post Foods, and replaced by Three Sisters Foods, which sells a similar product line of organic cereals. "Erewhon" is derived from the 1872 satirical novel Erewhon by Samuel Butler. In the novel, Erewhon (an anagram of “nowhere”) is a utopia in which individuals are responsible for their own health.

Frequently Asked Questions About Erewhon

What is Erewhon's tone of voice?

Erewhon uses a premium, organic, la tone of voice. Their communication is cult-wellness, typically using statement-style sentences in the present tense. Their tagline "A Healthier Lifestyle" exemplifies this voice.

How does Erewhon communicate with customers?

Erewhon represents excellence in grocery. "A Healthier Lifestyle" captures the brand's premium, organic, la approach.

What is Erewhon's brand message?

Erewhon's core message: A Healthier Lifestyle Their mission: Deliver excellence in grocery

What is Erewhon's slogan?

Erewhon's slogan is "A Healthier Lifestyle". It carries their premium, organic, la voice.

What is Erewhon's mission?

Erewhon's mission: Deliver excellence in grocery

What makes Erewhon's brand voice unique?

Erewhon stands out through their premium, organic, la communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Food & Beverage sector.

What language style does Erewhon use?

Erewhon uses cult-wellness language, with imaginative messaging, in statement-style sentences, using the present tense.