Rémy Martin Tone of Voice — French & Exceptional

Tagline: "One Life. Live Them."

Industry: Spirits

Sector: Food & Beverage

How Rémy Martin Communicates

Rémy Martin ties fine cognac to living fully. "One Life. Live Them." celebrates savouring every moment and experience — French, exceptional, indulgent. The voice is epicurean and warm, selling the spirit as a toast to a life well-lived.

Tone Words

Rémy Martin's brand voice is defined by the following tone words: French, Exceptional, Heritage.

Communication Style

Language Style: Epicurean
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Rémy Martin Brand Story

Rémy Martin represents excellence in spirits. "One Life. Live Them." captures the brand's french, exceptional, heritage approach to their craft.

Brand Message

One Life. Live Them.

Brand Mission

Deliver excellence in spirits

Brand Positioning

Core Concept: French Spirits

Central Tension: Ordinary vs. Exceptional

About Rémy Martin

Rémy Martin (French pronunciation: [ʁemi maʁtɛ̃]) is a French firm that primarily produces and sells cognac. Founded in 1724 and based in the commune of Cognac, it is among the oldest cognac producers still in existence. and one of the "big four" cognac houses (along with Hennessy, Courvoisier and Martell), responsible for producing most of the world's cognac. The brand specialises in creating Cognac Fine Champagne. The brand is owned by the spirits conglomerate Rémy Cointreau, which it co-founded in 1990. Rémy Martin typically represents around 90% of the group's operating profit, selling around 2.2 million nine-litre cases of cognac annually. Rémy Martin is also part of the Comité Colbert, an association "to promote the concept of luxury".

Frequently Asked Questions About Rémy Martin

What is Rémy Martin's tone of voice?

Rémy Martin uses a french, exceptional, heritage tone of voice. Their communication is epicurean, typically using statement-style sentences in the present tense. Their tagline "One Life. Live Them." exemplifies this voice.

How does Rémy Martin communicate with customers?

Rémy Martin represents excellence in spirits. "One Life. Live Them." captures the brand's french, exceptional, heritage approach to their craft.

What is Rémy Martin's brand message?

Rémy Martin's core message: One Life. Live Them. Their mission: Deliver excellence in spirits

What is Rémy Martin's slogan?

Rémy Martin's slogan is "One Life. Live Them.". It carries their french, exceptional, heritage voice.

What is Rémy Martin's mission?

Rémy Martin's mission: Deliver excellence in spirits

What makes Rémy Martin's brand voice unique?

Rémy Martin stands out through their french, exceptional, heritage communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Food & Beverage sector.

What language style does Rémy Martin use?

Rémy Martin uses epicurean language, with imaginative messaging, in statement-style sentences, using the present tense.