Top Simple Insurance Brands

The top 8 simple insurance brands analyzed by Tonelab. These brands use a distinctly simple tone of voice in their insurance communications.

Ranked List

  1. 1. Lemonade — "Forget everything you know about insurance"
  2. 2. Oscar Health — "Hi, we're Oscar"
  3. 3. Bright Health — "Health Made Simple"
  4. 4. Ethos — "Life Insurance Made Easy"
  5. 5. Policygenius — "Insurance Made Easy"
  6. 6. Next Insurance — "Small Business Insurance Made Easy"
  7. 7. Kin Insurance — "Home Insurance That Has Your Back"
  8. 8. Clearcover — "Smarter Car Insurance"