Top Simple Finance Brands

The top 7 simple finance brands analyzed by Tonelab. These brands use a distinctly simple tone of voice in their finance communications.

Ranked List

  1. 1. PayPal — "The safer, easier way to pay"
  2. 2. Betterment — "Invest for your future"
  3. 3. Nubank — "Fighting complexity to empower people"
  4. 4. Mercury — "Banking for Startups"
  5. 5. Carta — "Ownership Simplified"
  6. 6. Zelle — "A Fast Way To Send Money"
  7. 7. Square (Block) — "Make Commerce Easy"