Nubank Tone of Voice — Simple & Transparent
Tagline: "Fighting complexity to empower people"
Industry: Digital Banking
Sector: Finance
How Nubank Communicates
Nubank communicates with a simple, transparent and customer-first voice using empowering language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Fighting complexity to empower people", captures this voice. The central tension in Nubank's communication is traditional banks vs. fintech, which shapes every message they craft. Their mission is to fight complexity and empower people to take control of their finances.
Tone Words
Nubank's brand voice is defined by the following tone words: Simple, Transparent, Customer-First.
Communication Style
- Language Style: Empowering
- Sentence Type: Statement
- Tense: Present
- Expression: Figurative
Nubank Brand Story
Nubank has become the world's largest digital banking platform outside Asia by declaring war on Brazil's notoriously customer-unfriendly banks. Founded in 2013 by David Vélez, a Colombian-American, Nubank started with a no-fee purple credit card managed entirely through a mobile app. The bank's radical transparency and customer obsession created millions of fanatic customers who lined up for accounts while traditional banks charged for everything. Now serving over 90 million customers across Brazil, Mexico, and Colombia, Nubank has proven that challenger banks can achieve massive scale while remaining customer-focused.
Brand Message
The largest digital bank outside Asia, fighting for consumers
Brand Mission
To fight complexity and empower people to take control of their finances
Brand Positioning
Core Concept: Bank Without Fees
Central Tension: Traditional Banks vs. Fintech
Frequently Asked Questions About Nubank
What is Nubank's tone of voice?
Nubank uses a simple, transparent, customer-first tone of voice. Their communication is empowering, typically using statement-style sentences in the present tense. Their tagline "Fighting complexity to empower people" exemplifies this voice.
How does Nubank communicate with customers?
Nubank has become the world's largest digital banking platform outside Asia by declaring war on Brazil's notoriously customer-unfriendly banks. Founded in 2013 by David Vélez, a Colombian-American, Nubank started with a no-fee purple credit card managed entirely through a mobile app. The bank's radical transparency and customer obsession created millions of fanatic customers who lined up for accounts while traditional banks charged for everything. Now serving over 90 million customers across Brazil, Mexico, and Colombia, Nubank has proven that challenger banks can achieve massive scale while remaining customer-focused.
What is Nubank's brand message?
Nubank's core message is about The largest digital bank outside Asia, fighting for consumers. Their concept "Bank Without Fees" drives their mission: To fight complexity and empower people to take control of their finances.
What makes Nubank's brand voice unique?
Nubank stands out through their simple, transparent, customer-first communication style. Their central brand tension — "Traditional Banks vs. Fintech" — shapes every message they craft in the Finance sector.
What language style does Nubank use?
Nubank uses empowering language with figurative messaging. Their sentences are typically statement in structure, using the present tense.