Top Premium Fashion Brands

The top 11 premium fashion brands analyzed by Tonelab. These brands use a distinctly premium tone of voice in their fashion communications.

Ranked List

  1. 1. Banana Republic — "Modern luxury for all"
  2. 2. Vuori — "Investment in Happiness"
  3. 3. Arc'teryx — "Evolution in Action"
  4. 4. FIGS — "100% Awesome Humans"
  5. 5. Filson — "Might As Well Have the Best"
  6. 6. Kith — "Just Us"
  7. 7. True Religion — "Own Your True"
  8. 8. Vince — "Effortless California Style"
  9. 9. Represent — "Luxury British Streetwear."
  10. 10. Cuts — "For the Sport of Business."
  11. 11. Cuyana — "Fewer, better things."

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