Top Playful Beauty Brands

The top 6 playful beauty brands analyzed by Tonelab. These brands use a distinctly playful tone of voice in their beauty communications.

Ranked List

  1. 1. Drunk Elephant — "Clean-clinical skincare that works"
  2. 2. Glow Recipe — "Clinically Effective. Fruit-Powered. Glowing Skin."
  3. 3. Topicals — "Skincare for Flare-Ups."
  4. 4. Milk Makeup — "Clean, vegan, cruelty-free makeup."
  5. 5. r.e.m. beauty — "The beauty of everyday artistry."
  6. 6. Starface — "Treat Me Like A Star."

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