Top Modern Finance Brands
The top 38 modern finance brands analyzed by Tonelab. These brands use a distinctly modern tone of voice in their finance communications.
Ranked List
- 1. SoFi — "Get Your Money Right"
- 2. Marqeta — "The Modern Card Platform"
- 3. Brex — "The Financial Stack for Growing Companies"
- 4. Mercury — "Banking for Startups"
- 5. Barclays — "Fluent in Finance"
- 6. ING — "Do Your Thing"
- 7. Square (Block) — "Make Commerce Easy"
- 8. Starling Bank — "Good with money starts here."
- 9. Current — "The future of banking."
- 10. Rho — "The financial platform you'll never outgrow."
- 11. Novo — "Banking built for independent businesses."
- 12. Bluevine — "Banking beyond expectations."
- 13. Spendesk — "Spend that works for you."
- 14. bunq — "The bank of The Free."
- 15. Lemon Squeezy — "Payments, tax & subscriptions for SaaS."
- 16. Column — "The platform bank built for scale."
- 17. Zerodha — "Invest in everything."
- 18. Razorpay — "India’s all-in-one finance platform."
- 19. Trade Republic — "Invest, spend and bank."
- 20. PhonePe — "UPI payments, investments and more."