Top Modern Finance Brands

The top 38 modern finance brands analyzed by Tonelab. These brands use a distinctly modern tone of voice in their finance communications.

Ranked List

  1. 1. SoFi — "Get Your Money Right"
  2. 2. Marqeta — "The Modern Card Platform"
  3. 3. Brex — "The Financial Stack for Growing Companies"
  4. 4. Mercury — "Banking for Startups"
  5. 5. Barclays — "Fluent in Finance"
  6. 6. ING — "Do Your Thing"
  7. 7. Square (Block) — "Make Commerce Easy"
  8. 8. Starling Bank — "Good with money starts here."
  9. 9. Current — "The future of banking."
  10. 10. Rho — "The financial platform you'll never outgrow."
  11. 11. Novo — "Banking built for independent businesses."
  12. 12. Bluevine — "Banking beyond expectations."
  13. 13. Spendesk — "Spend that works for you."
  14. 14. bunq — "The bank of The Free."
  15. 15. Lemon Squeezy — "Payments, tax & subscriptions for SaaS."
  16. 16. Column — "The platform bank built for scale."
  17. 17. Zerodha — "Invest in everything."
  18. 18. Razorpay — "India’s all-in-one finance platform."
  19. 19. Trade Republic — "Invest, spend and bank."
  20. 20. PhonePe — "UPI payments, investments and more."

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