Top Modern Finance Brands

The top 7 modern finance brands analyzed by Tonelab. These brands use a distinctly modern tone of voice in their finance communications.

Ranked List

  1. 1. SoFi — "Get Your Money Right"
  2. 2. Marqeta — "The Modern Card Platform"
  3. 3. Brex — "The Financial Stack for Growing Companies"
  4. 4. Mercury — "Banking for Startups"
  5. 5. Barclays — "Fluent in Finance"
  6. 6. ING — "Do Your Thing"
  7. 7. Square (Block) — "Make Commerce Easy"