Top Modern Fashion Brands

The top 8 modern fashion brands analyzed by Tonelab. These brands use a distinctly modern tone of voice in their fashion communications.

Ranked List

  1. 1. Banana Republic — "Modern luxury for all"
  2. 2. Aritzia — "Everyday luxury"
  3. 3. Breda — "Designed to Inspire"
  4. 4. BOSS — "Be Your Own BOSS"
  5. 5. Everlane — "Radical Transparency"
  6. 6. Theory — "Intelligent design for modern life"
  7. 7. COS — "To explore the modern wardrobe"
  8. 8. Mango — "Take what you want"