Top Innovative Luxury Brands

The top 5 innovative luxury brands analyzed by Tonelab. These brands use a distinctly innovative tone of voice in their luxury communications.

Ranked List

  1. 1. Audemars Piguet — "To Break the Rules, You Must First Master Them"
  2. 2. Jaeger-LeCoultre — "The Watchmaker's Watchmaker"
  3. 3. Breguet — "The Innovator"
  4. 4. F.P. Journe — "Invenit et Fecit"
  5. 5. De Bethune — "Tradition of Tomorrow"