Audemars Piguet Tone of Voice — Bold & Innovative

Tagline: "To Break the Rules, You Must First Master Them"

Industry: Watches

Sector: Luxury

How Audemars Piguet Communicates

Audemars Piguet communicates with a bold, innovative and masterful voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "To Break the Rules, You Must First Master Them", captures this voice. The central tension in Audemars Piguet's communication is ordinary vs. exceptional, which shapes every message they craft. Their mission is to deliver excellence in watches.

Tone Words

Audemars Piguet's brand voice is defined by the following tone words: Bold, Innovative, Masterful.

Communication Style

Language Style: Declarative
Sentence Type: Statement
Tense: Present
Expression: Figurative

Audemars Piguet Brand Story

Audemars Piguet represents excellence in watches. "To Break the Rules, You Must First Master Them" captures the brand's bold, innovative, masterful approach to their craft.

Brand Message

To Break the Rules, You Must First Master Them

Brand Mission

Deliver excellence in watches

Brand Positioning

Core Concept: Bold Watches

Central Tension: Ordinary vs. Exceptional

About Audemars Piguet

Audemars Piguet Holding SA (French pronunciation: [odmaʁ piɡɛ]) is a Swiss manufacturer of luxury watches, headquartered in Le Brassus, Switzerland. The company was founded by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux in 1875, acquiring the name Audemars Piguet & Cie in 1881. The company has been family-owned since its founding. The company is best known for introducing the Royal Oak wristwatch in 1972, which helped the brand rise to prominence within the watchmaking industry. One of its earlier achievements was creating the first minute-repeating movement in 1892. The company developed the first skeleton watch in 1934 and has manufactured some of the thinnest watches, such as the 1986 ultra-thin automatic tourbillon wristwatch (Calibre 2870).

Frequently Asked Questions About Audemars Piguet

What is Audemars Piguet's tone of voice?

Audemars Piguet uses a bold, innovative, masterful tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "To Break the Rules, You Must First Master Them" exemplifies this voice.

How does Audemars Piguet communicate with customers?

Audemars Piguet represents excellence in watches. "To Break the Rules, You Must First Master Them" captures the brand's bold, innovative, masterful approach to their craft.

What is Audemars Piguet's brand message?

Audemars Piguet's core message: To Break the Rules, You Must First Master Them Their mission: Deliver excellence in watches

What is Audemars Piguet's slogan?

Audemars Piguet's slogan is "To Break the Rules, You Must First Master Them". It carries their bold, innovative, masterful voice.

What is Audemars Piguet's mission?

Audemars Piguet's mission: Deliver excellence in watches

What makes Audemars Piguet's brand voice unique?

Audemars Piguet stands out through their bold, innovative, masterful communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Luxury sector.

What language style does Audemars Piguet use?

Audemars Piguet uses declarative language, with figurative messaging, in statement-style sentences, using the present tense.