Top Innovative Automotive Brands

The top 12 innovative automotive brands analyzed by Tonelab. These brands use a distinctly innovative tone of voice in their automotive communications.

Ranked List

  1. 1. General Motors — "Find New Roads"
  2. 2. Toyota — "Let's Go Places"
  3. 3. Honda — "The Power of Dreams"
  4. 4. Nissan — "Innovation that excites"
  5. 5. McLaren — "Fearlessly forward"
  6. 6. Lexus — "Experience Amazing"
  7. 7. Aptiv — "Enabling a safer, greener, more connected future"
  8. 8. NIO — "Blue Sky Coming"
  9. 9. Continental Tires — "The Future in Motion"
  10. 10. Tata Motors — "Connecting Aspirations"
  11. 11. Geely — "See the World in Full"
  12. 12. Chery — "Created with Love"