Top Clean Beauty Brands

The top 13 clean beauty brands analyzed by Tonelab. These brands use a distinctly clean tone of voice in their beauty communications.

Ranked List

  1. 1. Clinique — "Allergy Tested. 100% Fragrance Free."
  2. 2. Neutrogena — "See What's Possible"
  3. 3. Drunk Elephant — "Clean-clinical skincare that works"
  4. 4. Kosas — "Makeup for Skincare Freaks"
  5. 5. Tower 28 — "Clean Beauty for Sensitive Skin"
  6. 6. ILIA Beauty — "Makeup That Makes Your Skin Better."
  7. 7. Saie — "Elevated Clean Makeup."
  8. 8. Jones Road — "Clean, no-makeup makeup."
  9. 9. Versed — "Clean skincare and makeup essentials."
  10. 10. Hero Cosmetics — "Empowering acne-prone skin."
  11. 11. Jolie — "The world’s best shower filter."
  12. 12. Act+Acre — "Skincare for your scalp."
  13. 13. Vegamour — "Hair wellness, delivered."

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