Top Clean Beauty Brands

The top 5 clean beauty brands analyzed by Tonelab. These brands use a distinctly clean tone of voice in their beauty communications.

Ranked List

  1. 1. Clinique — "Allergy Tested. 100% Fragrance Free."
  2. 2. Neutrogena — "See What's Possible"
  3. 3. Drunk Elephant — "Clean-clinical skincare that works"
  4. 4. Kosas — "Makeup for Skincare Freaks"
  5. 5. Tower 28 — "Clean Beauty for Sensitive Skin"