Top Caring Consumer Goods Brands

The top 8 caring consumer goods brands analyzed by Tonelab. These brands use a distinctly caring tone of voice in their consumer goods communications.

Ranked List

  1. 1. Procter & Gamble — "Touching lives, improving life"
  2. 2. Procter & Gamble — "Touching Lives, Improving Life"
  3. 3. Kimberly-Clark — "Essentials for a Better Life"
  4. 4. Pampers — "Love the Change"
  5. 5. Dawn — "Dawn Helps Save Wildlife"
  6. 6. Purina — "Your Pet Our Passion"
  7. 7. Whirlpool — "Every Day Care"
  8. 8. Baby Dove — "Real Moms. Real Care."