Top Bold Beauty Brands

The top 10 bold beauty brands analyzed by Tonelab. These brands use a distinctly bold tone of voice in their beauty communications.

Ranked List

  1. 1. Lush — "Fresh Handmade Cosmetics"
  2. 2. MAC Cosmetics — "All Ages, All Races, All Genders"
  3. 3. Fenty Beauty — "Beauty for all"
  4. 4. Pat McGrath Labs — "Beauty Beyond"
  5. 5. NARS — "The Multiple"
  6. 6. Tom Ford Beauty — "Extreme Luxury"
  7. 7. Topicals — "Skincare for Flare-Ups."
  8. 8. One/Size — "Makeup is a ONE/SIZE fits all."
  9. 9. Haus Labs — "Clean, skincare-infused makeup."
  10. 10. Listerine — "Kills 99% of bad breath germs."

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