Top Authentic Sports & Fitness Brands

The top 8 authentic sports & fitness brands analyzed by Tonelab. These brands use a distinctly authentic tone of voice in their sports & fitness communications.

Ranked List

  1. 1. UFC — "As Real As It Gets"
  2. 2. Wilson Sporting Goods — "The Sport Lives in You"
  3. 3. Umbro — "Only Football"
  4. 4. Kappa — "People on the move"
  5. 5. Volcom — "True to This"
  6. 6. Billabong — "Only A Surfer Knows The Feeling"
  7. 7. Rip Curl — "Live The Search"
  8. 8. ONeill — "First Name in the Water"