Reuters vs The New York Times: Tone of Voice Compared
A side-by-side comparison of how Reuters and The New York Times communicate — tone words, language style, sentence structure, and taglines.
Voice comparison
| Dimension | Reuters | The New York Times |
|---|---|---|
| Tone words | Factual, Fast, Trusted | Authoritative, Comprehensive, Trusted |
| Language style | Factual | Authoritative and thorough |
| Sentence type | Statement | Declarative |
| Tense | Present | Present |
| Expression | Figurative | Literal |
| Tagline | "The Answer Company" | "All the News That's Fit to Print" |
What Reuters and The New York Times share
Both brands use a trusted tone. Both compete in the Media sector.
Where they differ
Reuters leans factual, fast. The New York Times leans authoritative, comprehensive.
Frequently Asked Questions
How is Reuters's tone of voice different from The New York Times's?
Reuters uses a factual, fast, trusted tone with factual language, while The New York Times uses a authoritative, comprehensive, trusted tone with authoritative and thorough language. They share the tone word Trusted.
What is Reuters's tagline and what is The New York Times's tagline?
Reuters's tagline is "The Answer Company". The New York Times's tagline is "All the News That's Fit to Print".