The New York Times vs Reuters: Tone of Voice Compared
A side-by-side comparison of how The New York Times and Reuters communicate — tone words, language style, sentence structure, and taglines.
In short
The New York Times and Reuters both compete in Media, but they don't sound alike. The New York Times sounds authoritative, trustworthy, quality, writing in authoritative language, while Reuters sounds factual, fast, trusted, writing in factual language. They share no tone words at all. The New York Times's tagline, "All the News That's Fit to Print", captures its voice; Reuters answers with "The Answer Company".
Voice comparison
| Dimension | The New York Times | Reuters |
|---|---|---|
| Tone words | Authoritative, Trustworthy, Quality | Factual, Fast, Trusted |
| Language style | Authoritative | Factual |
| Sentence type | Statement | Statement |
| Tense | Present | Present |
| Expression | Imaginative | Imaginative |
| Tagline | "All the News That's Fit to Print" | "The Answer Company" |
What The New York Times and Reuters share
The New York Times and Reuters share no tone words. Both compete in the Media sector.
Where they differ
The New York Times leans authoritative, trustworthy, quality. Reuters leans factual, fast, trusted.
Positioning & strategy
| Dimension | The New York Times | Reuters |
|---|---|---|
| Brand message | The world's most trusted source for news and information | Fast, accurate news and information for professionals |
| Mission | Seek the truth and help people understand the world | Provide trusted news and information to professionals around the world |
| Core concept | Quality Journalism | Trusted Information |
| Core tension | Misinformation vs. Truth | Speculation vs. Facts |
Frequently Asked Questions
How is The New York Times's tone of voice different from Reuters's?
The New York Times uses an authoritative, trustworthy, quality tone with authoritative language, while Reuters uses a factual, fast, trusted tone with factual language. They share no tone words.
What is The New York Times's tagline and what is Reuters's tagline?
The New York Times's tagline is "All the News That's Fit to Print". Reuters's tagline is "The Answer Company".
Do The New York Times and Reuters target the same market?
Yes — both The New York Times and Reuters compete in the Media sector, though The New York Times focuses on news media / publishing and Reuters on news agency / financial information.
Is The New York Times or Reuters more figurative in its messaging?
Both lean imaginative — The New York Times and Reuters each express themselves in a imaginative way.