The New York Times vs Reuters: Tone of Voice Compared

A side-by-side comparison of how The New York Times and Reuters communicate — tone words, language style, sentence structure, and taglines.

Voice comparison

DimensionThe New York TimesReuters
Tone wordsAuthoritative, Trustworthy, QualityFactual, Fast, Trusted
Language styleAuthoritativeFactual
Sentence typeStatementStatement
TensePresentPresent
ExpressionFigurativeFigurative
Tagline"All the News That's Fit to Print""The Answer Company"

What The New York Times and Reuters share

The New York Times and Reuters share no tone words. Both compete in the Media sector.

Where they differ

The New York Times leans authoritative, trustworthy, quality. Reuters leans factual, fast, trusted.

Frequently Asked Questions

How is The New York Times's tone of voice different from Reuters's?

The New York Times uses a authoritative, trustworthy, quality tone with authoritative language, while Reuters uses a factual, fast, trusted tone with factual language. They share no tone words.

What is The New York Times's tagline and what is Reuters's tagline?

The New York Times's tagline is "All the News That's Fit to Print". Reuters's tagline is "The Answer Company".