Microsoft vs PepsiCo: Tone of Voice Compared
A side-by-side comparison of how Microsoft and PepsiCo communicate — tone words, language style, sentence structure, and taglines.
Voice comparison
| Dimension | Microsoft | PepsiCo |
|---|---|---|
| Tone words | Innovative, Bold | Fun, Bold, Diverse |
| Language style | Imperative | Fun and energetic |
| Sentence type | Command | Declarative |
| Tense | Present | Present |
| Expression | Figurative | Figurative |
| Tagline | "Be what's next" | "For the Love of It" |
What Microsoft and PepsiCo share
Both brands use a bold tone.
Where they differ
Microsoft leans innovative. PepsiCo leans fun, diverse.
Frequently Asked Questions
How is Microsoft's tone of voice different from PepsiCo's?
Microsoft uses a innovative, bold tone with imperative language, while PepsiCo uses a fun, bold, diverse tone with fun and energetic language. They share the tone word Bold.
What is Microsoft's tagline and what is PepsiCo's tagline?
Microsoft's tagline is "Be what's next". PepsiCo's tagline is "For the Love of It".