Lululemon vs New Balance: Tone of Voice Compared

A side-by-side comparison of how Lululemon and New Balance communicate — tone words, language style, sentence structure, and taglines.

Voice comparison

DimensionLululemonNew Balance
Tone wordsPremium, MindfulIndependent, Quality, Heritage
Language styleAspirationalIndependent and quality-focused
Sentence typeCommandDeclarative
TensePresentPresent
ExpressionFigurativeFigurative
Tagline"Be Human""Fearlessly Independent Since 1906"

What Lululemon and New Balance share

Lululemon and New Balance share no tone words. Both compete in the Sports & Fitness sector.

Where they differ

Lululemon leans premium, mindful. New Balance leans independent, quality, heritage.

Frequently Asked Questions

How is Lululemon's tone of voice different from New Balance's?

Lululemon uses a premium, mindful tone with aspirational language, while New Balance uses a independent, quality, heritage tone with independent and quality-focused language. They share no tone words.

What is Lululemon's tagline and what is New Balance's tagline?

Lululemon's tagline is "Be Human". New Balance's tagline is "Fearlessly Independent Since 1906".