Lululemon vs New Balance: Tone of Voice Compared

A side-by-side comparison of how Lululemon and New Balance communicate — tone words, language style, sentence structure, and taglines.

In short

Lululemon and New Balance both compete in Sports & Fitness, but they don't sound alike. Lululemon sounds premium, mindful, writing in aspirational language, while New Balance sounds independent, quality, heritage, writing in independent and quality-focused language. They share no tone words at all. Lululemon's tagline, "Be Human", captures its voice; New Balance answers with "Fearlessly Independent Since 1906".

Voice comparison

DimensionLululemonNew Balance
Tone wordsPremium, MindfulIndependent, Quality, Heritage
Language styleAspirationalIndependent and quality-focused
Sentence typeCommandStatement
TensePresentPresent
ExpressionImaginativeImaginative
Tagline"Be Human""Fearlessly Independent Since 1906"

What Lululemon and New Balance share

Lululemon and New Balance share no tone words. Both compete in the Sports & Fitness sector.

Where they differ

Lululemon leans premium, mindful. New Balance leans independent, quality, heritage.

Positioning & strategy

DimensionLululemonNew Balance
Brand messageTechnical athletic apparel that elevates the sweatlifeQuality without compromise
MissionElevate human potential by helping people feel their bestTo help athletes achieve their goals through innovation and quality
Core conceptElevated AthleticsIndependent craftsmanship
Core tensionPerformance vs. LifestyleHeritage vs. Trendy

Frequently Asked Questions

How is Lululemon's tone of voice different from New Balance's?

Lululemon uses a premium, mindful tone with aspirational language, while New Balance uses an independent, quality, heritage tone with independent and quality-focused language. They share no tone words.

What is Lululemon's tagline and what is New Balance's tagline?

Lululemon's tagline is "Be Human". New Balance's tagline is "Fearlessly Independent Since 1906".

Do Lululemon and New Balance target the same market?

Yes — both Lululemon and New Balance compete in the Sports & Fitness sector, though Lululemon focuses on athletic apparel and New Balance on athletic footwear.

Is Lululemon or New Balance more figurative in its messaging?

Both lean imaginative — Lululemon and New Balance each express themselves in a imaginative way.

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