Epic Games vs Riot Games: Tone of Voice Compared

A side-by-side comparison of how Epic Games and Riot Games communicate — tone words, language style, sentence structure, and taglines.

In short

Epic Games and Riot Games both compete in Gaming, but they don't sound alike. Epic Games sounds epic, metaverse, creator, writing in epic bold language, while Riot Games sounds competitive, legendary, writing in descriptive language. They share no tone words at all. Epic Games's tagline, "Building the Metaverse", captures its voice; Riot Games answers with "League of Legends".

Voice comparison

DimensionEpic GamesRiot Games
Tone wordsEpic, Metaverse, CreatorCompetitive, Legendary
Language styleEpic BoldDescriptive
Sentence typeDescriptiveShort phrase
TensePresentPresent
ExpressionImaginativeStraightforward
Tagline"Building the Metaverse""League of Legends"

What Epic Games and Riot Games share

Epic Games and Riot Games share no tone words. Both compete in the Gaming sector.

Where they differ

Epic Games leans epic, metaverse, creator. Riot Games leans competitive, legendary.

Positioning & strategy

DimensionEpic GamesRiot Games
Brand messageCreating tools and games for the metaverseCreate global community through games
MissionBuild games and technology to inspire and enable creatorsShape the culture of esports
Core conceptMetaverse BuildingMaster the Arena
Core tensionClosed vs. OpenCasual vs. Competitive

Frequently Asked Questions

How is Epic Games's tone of voice different from Riot Games's?

Epic Games uses an epic, metaverse, creator tone with epic bold language, while Riot Games uses a competitive, legendary tone with descriptive language. They share no tone words.

What is Epic Games's tagline and what is Riot Games's tagline?

Epic Games's tagline is "Building the Metaverse". Riot Games's tagline is "League of Legends".

Do Epic Games and Riot Games target the same market?

Yes — both Epic Games and Riot Games compete in the Gaming sector, though Epic Games focuses on video games and Riot Games on gaming / esports.

Is Epic Games or Riot Games more figurative in its messaging?

Epic Games's messaging is imaginative, while Riot Games's is straightforward.

Browse 3,202 brands by sector

  • Technology brand voices
  • Food & Beverage brand voices
  • Consumer Goods brand voices
  • Finance brand voices
  • Sports & Fitness brand voices
  • Fashion brand voices
  • Travel & Hospitality brand voices
  • Healthcare brand voices
  • Investment brand voices
  • Automotive brand voices
  • Industrial brand voices
  • Services brand voices
  • Entertainment brand voices
  • Retail brand voices
  • Cryptocurrency brand voices
  • Beauty brand voices
  • Luxury brand voices
  • Energy brand voices
  • Media brand voices
  • Gaming brand voices
  • E-commerce brand voices
  • Insurance brand voices
  • Education brand voices
  • Home & Garden brand voices
  • Real Estate brand voices
  • Aerospace brand voices
  • Design brand voices
  • Telecom brand voices
  • Home
  • Compare brands
  • Top lists
  • Taglines
  • Glossary
  • About