Costco vs Microsoft: Tone of Voice Compared
A side-by-side comparison of how Costco and Microsoft communicate — tone words, language style, sentence structure, and taglines.
Voice comparison
| Dimension | Costco | Microsoft |
|---|---|---|
| Tone words | Ethical, Reliable | Innovative, Bold |
| Language style | Imperative | Imperative |
| Sentence type | Command | Command |
| Tense | Present | Present |
| Expression | Literal | Figurative |
| Tagline | "Do the right thing" | "Be what's next" |
What Costco and Microsoft share
Costco and Microsoft share no tone words.
Where they differ
Costco leans ethical, reliable. Microsoft leans innovative, bold.
Frequently Asked Questions
How is Costco's tone of voice different from Microsoft's?
Costco uses a ethical, reliable tone with imperative language, while Microsoft uses a innovative, bold tone with imperative language. They share no tone words.
What is Costco's tagline and what is Microsoft's tagline?
Costco's tagline is "Do the right thing". Microsoft's tagline is "Be what's next".