Apple vs Cisco: Tone of Voice Compared
A side-by-side comparison of how Apple and Cisco communicate — tone words, language style, sentence structure, and taglines.
Voice comparison
| Dimension | Apple | Cisco |
|---|---|---|
| Tone words | Innovative, Aspirational | Forward-thinking, Secure |
| Language style | Imperative | Declarative |
| Sentence type | Command | Statement |
| Tense | Present | Present |
| Expression | Figurative | Figurative |
| Tagline | "Think Different" | "Tomorrow Starts Here" |
What Apple and Cisco share
Apple and Cisco share no tone words. Both compete in the Technology sector.
Where they differ
Apple leans innovative, aspirational. Cisco leans forward-thinking, secure.
Frequently Asked Questions
How is Apple's tone of voice different from Cisco's?
Apple uses a innovative, aspirational tone with imperative language, while Cisco uses a forward-thinking, secure tone with declarative language. They share no tone words.
What is Apple's tagline and what is Cisco's tagline?
Apple's tagline is "Think Different". Cisco's tagline is "Tomorrow Starts Here".