Valvoline Tone of Voice — Tested & Proven

Tagline: "Tested. Proven. Trusted."

Industry: Motor Oil

Sector: Automotive

How Valvoline Communicates

Valvoline communicates with a tested, proven and trusted voice using classic language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "Tested. Proven. Trusted.", captures this voice. The central tension in Valvoline's communication is new vs. proven, which shapes every message they craft. Their mission is to keep the worlds vehicles running.

Tone Words

Valvoline's brand voice is defined by the following tone words: Tested, Proven, Trusted.

Communication Style

Language Style: Classic
Sentence Type: Statement
Tense: Present
Expression: Literal

Valvoline Brand Story

Valvoline is Americas original motor oil brand with 150+ years of heritage.

Brand Message

Americas first motor oil

Brand Mission

To keep the worlds vehicles running

Brand Positioning

Core Concept: Proven trust

Central Tension: New vs. Proven

About Valvoline

Valvoline Inc. ( VAL-və-leen) is an American retail automotive services company based in Lexington, Kentucky. It licenses the name for a number of Valvoline-labeled automotive oil, additives, and lubricants. It also owns the Valvoline Instant Oil Change, Great Canadian Oil Change and Valvoline Express Care car repair chains. As of 2023, it is the second largest oil change service provider in the United States with 10% market share and over 1,650 locations.

Frequently Asked Questions About Valvoline

What is Valvoline's tone of voice?

Valvoline uses a tested, proven, trusted tone of voice. Their communication is classic, typically using statement-style sentences in the present tense. Their tagline "Tested. Proven. Trusted." exemplifies this voice.

What is Valvoline's brand message?

Valvoline's core message: Americas first motor oil Their mission: To keep the worlds vehicles running

What is Valvoline's slogan?

Valvoline's slogan is "Tested. Proven. Trusted.". It carries their tested, proven, trusted voice.

What is Valvoline's mission?

Valvoline's mission: To keep the worlds vehicles running

What makes Valvoline's brand voice unique?

Valvoline stands out through their tested, proven, trusted communication style. Their central brand tension, "New vs. Proven", shapes how they communicate across the Automotive sector.

What language style does Valvoline use?

Valvoline uses classic language, with literal messaging, in statement-style sentences, using the present tense.