Valvoline Tone of Voice — Tested & Proven

Tagline: "Tested. Proven. Trusted."

Industry: Motor Oil

Sector: Automotive

How Valvoline Communicates

Valvoline ties motor oil to being tested, proven, and trusted over time. "Tested. Proven. Trusted." frames America’s first motor oil brand around a long track record of reliable engine protection — tested, proven, trusted. The voice is tested-proven-oil and steady, selling the reassurance of heritage and reliability, positioning Valvoline around more than 150 years of experience and the plain confidence of an oil that has earned drivers’ trust through decades of proof.

Tone Words

Valvoline's brand voice is defined by the following tone words: Tested, Proven, Trusted.

Communication Style

Language Style: Tested-proven-oil
Sentence Type: Statement
Tense: Present
Expression: Straightforward

Valvoline Brand Story

Valvoline is Americas original motor oil brand with 150+ years of heritage.

Brand Message

Americas first motor oil

Brand Mission

To keep the worlds vehicles running

Brand Positioning

Core Concept: Proven trust

Central Tension: New vs. Proven

About Valvoline

Valvoline Inc. ( VAL-və-leen) is an American retail automotive services company based in Lexington, Kentucky. It licenses the name for a number of Valvoline-labeled automotive oil, additives, and lubricants. It also owns the Valvoline Instant Oil Change, Great Canadian Oil Change and Valvoline Express Care car repair chains. As of 2023, it is the second largest oil change service provider in the United States with 10% market share and over 1,650 locations.

Frequently Asked Questions About Valvoline

What is Valvoline's tone of voice?

Valvoline uses a tested, proven, trusted tone of voice. Their communication is tested-proven-oil, typically using statement-style sentences in the present tense. Their tagline "Tested. Proven. Trusted." exemplifies this voice.

What is Valvoline's brand message?

Valvoline's core message: Americas first motor oil Their mission: To keep the worlds vehicles running

What is Valvoline's slogan?

Valvoline's slogan is "Tested. Proven. Trusted.". It carries their tested, proven, trusted voice.

What is Valvoline's mission?

Valvoline's mission: To keep the worlds vehicles running

What makes Valvoline's brand voice unique?

Valvoline stands out through their tested, proven, trusted communication style. Their central brand tension, "New vs. Proven", shapes how they communicate across the Automotive sector.

What language style does Valvoline use?

Valvoline uses tested-proven-oil language, with straightforward messaging, in statement-style sentences, using the present tense.