Modelo Tone of Voice — Authentic & Fighting

Tagline: "Brewed For Those With The Fighting Spirit"

Industry: Beer

Sector: Food & Beverage

How Modelo Communicates

Modelo ties its beer to grit and hard-won struggle. "Brewed For Those With The Fighting Spirit" celebrates perseverance and blue-collar determination — authentic, proud, bold. The voice is tenacious and earnest, selling a beer as a toast to people who never give up.

Tone Words

Modelo's brand voice is defined by the following tone words: Authentic, Fighting.

Communication Style

Language Style: Tenacious
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Modelo Brand Story

Modelo celebrates the fighting spirit of those who overcome challenges. The brand has become Americas best-selling beer by resonating with strivers.

Brand Message

Mexican beer for those who fight for success

Brand Mission

Celebrate the fighting spirit

Brand Positioning

Core Concept: Fighting Spirit

Central Tension: Giving Up vs. Fighting

About Modelo

Grupo Modelo is a large brewery in Mexico owned by Anheuser-Busch that exports beer to most countries of the world. Its export brands include Corona, Modelo, and Pacífico. Grupo Modelo also brews brands that are intended solely for the domestic Mexican market and has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch. Until the 1960s, Grupo Modelo used red poppy flowers in most of its advertising. In May 2023, Modelo Especial became the top selling beer in the United States by retail dollar sales, surpassing Bud Light. While both beers are owned by the same parent company outside of the United States, the Modelo brand is owned by Constellation Brands in the US and therefore is not affiliated with AB InBev.

Frequently Asked Questions About Modelo

What is Modelo's tone of voice?

Modelo uses a authentic, fighting tone of voice. Their communication is tenacious, typically using statement-style sentences in the present tense. Their tagline "Brewed For Those With The Fighting Spirit" exemplifies this voice.

How does Modelo communicate with customers?

Modelo celebrates the fighting spirit of those who overcome challenges. The brand has become Americas best-selling beer by resonating with strivers.

What is Modelo's brand message?

Modelo's core message: Mexican beer for those who fight for success Their mission: Celebrate the fighting spirit

What is Modelo's slogan?

Modelo's slogan is "Brewed For Those With The Fighting Spirit". It carries their authentic, fighting voice.

What is Modelo's mission?

Modelo's mission: Celebrate the fighting spirit

What makes Modelo's brand voice unique?

Modelo stands out through their authentic, fighting communication style. Their central brand tension, "Giving Up vs. Fighting", shapes how they communicate across the Food & Beverage sector.

What language style does Modelo use?

Modelo uses tenacious language, with imaginative messaging, in statement-style sentences, using the present tense.