Kraken Tone of Voice — Trusted & Secure

Tagline: "One of the largest and oldest bitcoin exchanges"

Industry: Cryptocurrency

Sector: Finance

How Kraken Communicates

Kraken communicates with a trusted, secure and established voice using trusted language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "One of the largest and oldest bitcoin exchanges", captures this voice. The central tension in Kraken's communication is security vs. accessibility, which shapes every message they craft. Their mission is to accelerate the global adoption of cryptocurrency.

Tone Words

Kraken's brand voice is defined by the following tone words: Trusted, Secure, Established.

Communication Style

  • Language Style: Trusted
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Literal

Kraken Brand Story

Kraken is one of the oldest and most trusted crypto exchanges globally.

Brand Message

Secure cryptocurrency trading since 2011

Brand Mission

To accelerate the global adoption of cryptocurrency

Brand Positioning

Core Concept: Crypto Trust

Central Tension: Security vs. Accessibility

Frequently Asked Questions About Kraken

What is Kraken's tone of voice?

Kraken uses a trusted, secure, established tone of voice. Their communication is trusted, typically using statement-style sentences in the present tense. Their tagline "One of the largest and oldest bitcoin exchanges" exemplifies this voice.

How does Kraken communicate with customers?

Kraken is one of the oldest and most trusted crypto exchanges globally.

What is Kraken's brand message?

Kraken's core message is about Secure cryptocurrency trading since 2011. Their concept "Crypto Trust" drives their mission: To accelerate the global adoption of cryptocurrency.

What makes Kraken's brand voice unique?

Kraken stands out through their trusted, secure, established communication style. Their central brand tension — "Security vs. Accessibility" — shapes every message they craft in the Finance sector.

What language style does Kraken use?

Kraken uses trusted language with literal messaging. Their sentences are typically statement in structure, using the present tense.