F45 Training Tone of Voice — Team & Transformative

Tagline: "Team Training Life Changing"

Industry: Fitness

Sector: Healthcare

How F45 Training Communicates

F45 Training ties fitness to team-based, high-energy group workouts. "Team Training, Life Changing" frames the brand around 45-minute functional sessions done as a group — team-driven, transformative, energetic. The voice is team-workout and motivating, selling the power of sweating it out together, positioning F45 around fast, varied, coach-led classes where the group energy and camaraderie are the engine of a genuinely life-changing fitness routine.

Tone Words

F45 Training's brand voice is defined by the following tone words: Team, Transformative.

Communication Style

Language Style: Team-workout
Sentence Type: Statement
Tense: Present
Expression: Imaginative

F45 Training Brand Story

F45 combines functional training with team atmosphere in 45-minute sessions. The Australian brand created a new category with circuit-based group workouts.

Brand Message

Functional 45-minute team workouts

Brand Mission

Change lives through team training

Brand Positioning

Core Concept: 45-Minute Team Training

Central Tension: Individual vs. Team

About F45 Training

F45 Training is an Australian franchiser and operator of fitness centers based in Austin, Texas. It has around 1,600 studios in over 60 countries across Australia/Oceania, North America, South America, Asia, Europe, and Africa. The first gym was founded by Luke Istomin and Rob Deutsch, and the fitness franchise was launched in 2013 with Adam Gilchrist. It was ranked the fastest growing fitness franchise in the US in 2021, one of the fastest globally. It has around 1,600 studios worldwide, including approximately 240 studios in Australia and about 1,000 studios in North America as of 2024.

Frequently Asked Questions About F45 Training

What is F45 Training's tone of voice?

F45 Training uses a team, transformative tone of voice. Their communication is team-workout, typically using statement-style sentences in the present tense. Their tagline "Team Training Life Changing" exemplifies this voice.

How does F45 Training communicate with customers?

F45 combines functional training with team atmosphere in 45-minute sessions. The Australian brand created a new category with circuit-based group workouts.

What is F45 Training's brand message?

F45 Training's core message: Functional 45-minute team workouts Their mission: Change lives through team training

What is F45 Training's slogan?

F45 Training's slogan is "Team Training Life Changing". It carries their team, transformative voice.

What is F45 Training's mission?

F45 Training's mission: Change lives through team training

What makes F45 Training's brand voice unique?

F45 Training stands out through their team, transformative communication style. Their central brand tension, "Individual vs. Team", shapes how they communicate across the Healthcare sector.

What language style does F45 Training use?

F45 Training uses team-workout language, with imaginative messaging, in statement-style sentences, using the present tense.