Quest Diagnostics Tone of Voice — Deep & Thorough

Tagline: "Look Again Look Deeper"

Industry: Diagnostics

Sector: Healthcare

How Quest Diagnostics Communicates

Quest Diagnostics communicates with a deep, thorough and insightful voice using analytical language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Look Again Look Deeper", captures this voice. The central tension in Quest Diagnostics's communication is surface vs. deep, which shapes every message they craft. Their mission is to empower better health with diagnostic insights.

Tone Words

Quest Diagnostics's brand voice is defined by the following tone words: Deep, Thorough, Insightful.

Communication Style

Language Style: Analytical
Sentence Type: Command
Tense: Imperative
Expression: Figurative

Quest Diagnostics Brand Story

Quest Diagnostics serves physicians and patients.

Brand Message

Americas diagnostic lab leader

Brand Mission

To empower better health with diagnostic insights

Brand Positioning

Core Concept: Deeper insights

Central Tension: Surface vs. Deep

About Quest Diagnostics

Quest Diagnostics Incorporated is an American clinical laboratory. A Fortune 500 company, Quest operates in the United States, Puerto Rico, Mexico, and Brazil. Quest also maintains collaborative agreements with various hospitals and clinics across the globe. As of 2020, the company had approximately 48,000 employees, and it generated more than $7.7 billion in revenue in 2019. The company offers access to diagnostic testing services for cancer, cardiovascular disease, infectious disease, neurological disorders, COVID-19, and employment and court-ordered drug testing.

Frequently Asked Questions About Quest Diagnostics

What is Quest Diagnostics's tone of voice?

Quest Diagnostics uses a deep, thorough, insightful tone of voice. Their communication is analytical, typically using command-style sentences in the imperative tense. Their tagline "Look Again Look Deeper" exemplifies this voice.

What is Quest Diagnostics's brand message?

Quest Diagnostics's core message: Americas diagnostic lab leader Their mission: To empower better health with diagnostic insights

What is Quest Diagnostics's slogan?

Quest Diagnostics's slogan is "Look Again Look Deeper". It carries their deep, thorough, insightful voice.

What is Quest Diagnostics's mission?

Quest Diagnostics's mission: To empower better health with diagnostic insights

What makes Quest Diagnostics's brand voice unique?

Quest Diagnostics stands out through their deep, thorough, insightful communication style. Their central brand tension, "Surface vs. Deep", shapes how they communicate across the Healthcare sector.

What language style does Quest Diagnostics use?

Quest Diagnostics uses analytical language, with figurative messaging, in command-style sentences, using the imperative tense.