Quest Diagnostics Tone of Voice — Deep & Thorough
Tagline: "Look Again Look Deeper"
Industry: Diagnostics
Sector: Healthcare
How Quest Diagnostics Communicates
Quest Diagnostics ties medical testing to looking deeper for answers. "Look Again, Look Deeper" frames America’s diagnostics leader around thorough testing that reveals what is really going on with your health — deep, thorough, insightful. The voice is deeper-diagnostics and probing, selling the value of not stopping at the surface, positioning Quest around comprehensive lab testing that digs beneath symptoms to give doctors and patients a clearer, deeper picture of health.
Tone Words
Quest Diagnostics's brand voice is defined by the following tone words: Deep, Thorough, Insightful.
Communication Style
- Language Style: Deeper-diagnostics
- Sentence Type: Command
- Tense: Command
- Expression: Imaginative
Quest Diagnostics Brand Story
Quest Diagnostics serves physicians and patients.
Brand Message
Americas diagnostic lab leader
Brand Mission
To empower better health with diagnostic insights
Brand Positioning
Core Concept: Deeper insights
Central Tension: Surface vs. Deep
About Quest Diagnostics
Quest Diagnostics Incorporated is an American clinical laboratory. A Fortune 500 company, Quest operates in the United States, Puerto Rico, Mexico, and Brazil. Quest also maintains collaborative agreements with various hospitals and clinics across the globe. As of 2020, the company had approximately 48,000 employees, and it generated more than $7.7 billion in revenue in 2019. The company offers access to diagnostic testing services for cancer, cardiovascular disease, infectious disease, neurological disorders, COVID-19, and employment and court-ordered drug testing.
Frequently Asked Questions About Quest Diagnostics
What is Quest Diagnostics's tone of voice?
Quest Diagnostics uses a deep, thorough, insightful tone of voice. Their communication is deeper-diagnostics, typically using command-style sentences in the command tense. Their tagline "Look Again Look Deeper" exemplifies this voice.
What is Quest Diagnostics's brand message?
Quest Diagnostics's core message: Americas diagnostic lab leader Their mission: To empower better health with diagnostic insights
What is Quest Diagnostics's slogan?
Quest Diagnostics's slogan is "Look Again Look Deeper". It carries their deep, thorough, insightful voice.
What is Quest Diagnostics's mission?
Quest Diagnostics's mission: To empower better health with diagnostic insights
What makes Quest Diagnostics's brand voice unique?
Quest Diagnostics stands out through their deep, thorough, insightful communication style. Their central brand tension, "Surface vs. Deep", shapes how they communicate across the Healthcare sector.
What language style does Quest Diagnostics use?
Quest Diagnostics uses deeper-diagnostics language, with imaginative messaging, in command-style sentences, using the command tense.
More Healthcare brand voices
- DaVita tone of voice
- Vertex Pharmaceuticals tone of voice
- Illumina tone of voice
- Thermo Fisher Scientific tone of voice
- Danaher tone of voice
- Agilent Technologies tone of voice
- Stericycle tone of voice
- ŌURA tone of voice
- Levels tone of voice
- InsideTracker tone of voice
- 23andMe tone of voice
- ZOE tone of voice
- Ritual tone of voice
- Seed tone of voice
- Function Health tone of voice
- Keeps tone of voice
- Cronometer tone of voice
- Superpower tone of voice
- Midi Health tone of voice
- Abridge tone of voice
- Suki tone of voice
- Nabla tone of voice
- Hippocratic AI tone of voice
- Recursion tone of voice
Compare Quest Diagnostics
- Quest Diagnostics vs DaVita tone of voice
- Quest Diagnostics vs Vertex Pharmaceuticals tone of voice
- Quest Diagnostics vs Illumina tone of voice
- Quest Diagnostics vs Thermo Fisher Scientific tone of voice
- Quest Diagnostics vs Danaher tone of voice
- Quest Diagnostics vs Agilent Technologies tone of voice
- Quest Diagnostics vs Stericycle tone of voice
- Quest Diagnostics vs ŌURA tone of voice