Quest Diagnostics Tone of Voice — Deep & Thorough

Tagline: "Look Again Look Deeper"

Industry: Diagnostics

Sector: Healthcare

How Quest Diagnostics Communicates

Quest Diagnostics communicates with a deep, thorough and insightful voice using analytical language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Look Again Look Deeper", captures this voice. The central tension in Quest Diagnostics's communication is surface vs. deep, which shapes every message they craft. Their mission is to empower better health with diagnostic insights.

Tone Words

Quest Diagnostics's brand voice is defined by the following tone words: Deep, Thorough, Insightful.

Communication Style

  • Language Style: Analytical
  • Sentence Type: Command
  • Tense: Imperative
  • Expression: Figurative

Quest Diagnostics Brand Story

Quest Diagnostics serves physicians and patients.

Brand Message

Americas diagnostic lab leader

Brand Mission

To empower better health with diagnostic insights

Brand Positioning

Core Concept: Deeper insights

Central Tension: Surface vs. Deep

Frequently Asked Questions About Quest Diagnostics

What is Quest Diagnostics's tone of voice?

Quest Diagnostics uses a deep, thorough, insightful tone of voice. Their communication is analytical, typically using command-style sentences in the imperative tense. Their tagline "Look Again Look Deeper" exemplifies this voice.

How does Quest Diagnostics communicate with customers?

Quest Diagnostics serves physicians and patients.

What is Quest Diagnostics's brand message?

Quest Diagnostics's core message is about Americas diagnostic lab leader. Their concept "Deeper insights" drives their mission: To empower better health with diagnostic insights.

What makes Quest Diagnostics's brand voice unique?

Quest Diagnostics stands out through their deep, thorough, insightful communication style. Their central brand tension — "Surface vs. Deep" — shapes every message they craft in the Healthcare sector.

What language style does Quest Diagnostics use?

Quest Diagnostics uses analytical language with figurative messaging. Their sentences are typically command in structure, using the imperative tense.