Consensys Tone of Voice — Technical & Pioneering
Tagline: "Building the era of decentralized finance."
Industry: Web3 Software
Sector: Cryptocurrency
How Consensys Communicates
Consensys writes pioneering and infrastructural. It’s “building the era of decentralized finance,” “a blockchain software company building the tools, infrastructure and research that power the new Era of Decentralized” finance. The voice is web3-software and confident, selling the Ethereum tooling (including MetaMask) that powers Web3.
Tone Words
Consensys's brand voice is defined by the following tone words: Technical, Pioneering, Confident, Open.
Communication Style
- Language Style: Web3-software
- Sentence Type: Statement
- Tense: Present
- Expression: Straightforward
Consensys Brand Story
Consensys writes pioneering and infrastructural. It’s “building the era of decentralized finance,” “a blockchain software company building the tools, infrastructure and research that power the new Era of Decentralized” finance. The voice is web3-software and confident, selling the Ethereum tooling (including MetaMask) that powers Web3.
Brand Message
A blockchain software company building the tools, infrastructure and research for DeFi (maker of MetaMask).
Brand Positioning
Core Concept: Web3-software
Frequently Asked Questions About Consensys
What is Consensys's tone of voice?
Consensys uses a technical, pioneering, confident tone of voice. Their communication is web3-software, typically using statement-style sentences in the present tense. Their tagline "Building the era of decentralized finance." exemplifies this voice.
How does Consensys communicate with customers?
Consensys writes pioneering and infrastructural. It’s “building the era of decentralized finance,” “a blockchain software company building the tools, infrastructure and research that power the new Era of Decentralized” finance. The voice is web3-software and confident, selling the Ethereum tooling (including MetaMask) that powers Web3.
What is Consensys's brand message?
Consensys's core message: A blockchain software company building the tools, infrastructure and research for DeFi (maker of MetaMask).
What is Consensys's slogan?
Consensys's slogan is "Building the era of decentralized finance.". It carries their technical, pioneering, confident voice.
What language style does Consensys use?
Consensys uses web3-software language, with straightforward messaging, in statement-style sentences, using the present tense.
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