HTX Tone of Voice — Direct & Action-Oriented

Tagline: "Just Trade It"

Industry: Cryptocurrency Exchange

Sector: Cryptocurrency

How HTX Communicates

HTX ties crypto to simple, direct trading. "Just Trade It" frames the exchange (formerly Huobi) around cutting the friction and just getting on with trading — direct, simple, action-oriented. The voice is no-fuss-crypto-trading and brisk, selling straightforwardness, positioning HTX around a stripped-back, action-first pitch — with a nod to Nike’s famous line — that plays down complexity and invites people to skip the hesitation and simply start trading crypto.

Tone Words

HTX's brand voice is defined by the following tone words: Direct, Action-Oriented, Simple.

Communication Style

Language Style: No-fuss-crypto-trading
Sentence Type: Command
Tense: Present
Expression: Straightforward

HTX Brand Story

HTX (formerly Huobi) rebranded in 2023, combining Huobi, TRON, and Exchange in its new name. The straightforward "Just Trade It" slogan reflects a user-centric approach. Their mission aims to build a metaverse free port for global financial freedom.

Brand Message

Simple, direct trading

Brand Mission

Achieving financial freedom for 8 billion people

Brand Positioning

Core Concept: Straightforward crypto exchange

Central Tension: Complexity vs. Simplicity

About HTX

HTX, formerly known as Huobi, is a Seychelles-based cryptocurrency exchange. Founded in China, (Chinese: 火币网; pinyin: Huǒbìwǎng), HTX now has offices in Hong Kong, South Korea, Japan and the United States. In August 2018, it became a publicly listed Hong Kong company. According to Bloomberg, it is owned by cryptocurrency billionaire Justin Sun. Following a 2017 ban on Bitcoin exchanges by the Chinese government, Huobi stopped Bitcoin withdrawals. Huobi China continues to operate as a blockchain consulting and research platform. As of March 2018, Huobi processed around US $1 billion in trades daily. Huobi changed its name to HTX in September 2023.

Frequently Asked Questions About HTX

What is HTX's tone of voice?

HTX uses a direct, action-oriented, simple tone of voice. Their communication is no-fuss-crypto-trading, typically using command-style sentences in the present tense. Their tagline "Just Trade It" exemplifies this voice.

How does HTX communicate with customers?

What is HTX's brand message?

HTX's core message: Simple, direct trading Their mission: Achieving financial freedom for 8 billion people

What is HTX's slogan?

HTX's slogan is "Just Trade It". It carries their direct, action-oriented, simple voice.

What is HTX's mission?

HTX's mission: Achieving financial freedom for 8 billion people

What makes HTX's brand voice unique?

HTX stands out through their direct, action-oriented, simple communication style. Their central brand tension, "Complexity vs. Simplicity", shapes how they communicate across the Cryptocurrency sector.

What language style does HTX use?

HTX uses no-fuss-crypto-trading language, with straightforward messaging, in command-style sentences, using the present tense.