Citymapper Tone of Voice — Smart & Witty

Tagline: "Making cities usable."

Industry: Transit App

Sector: Technology

How Citymapper Communicates

Citymapper writes smart and witty. “The ultimate transport app,” its mission is “making cities usable” — real-time transit across iPhone, Android and web. The voice is useful and urban.

Tone Words

Citymapper's brand voice is defined by the following tone words: Smart, Witty, Useful, Urban.

Communication Style

  • Language Style: Cities-usable
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Straightforward

Citymapper Brand Story

Citymapper writes smart and witty. “The ultimate transport app,” its mission is “making cities usable” — real-time transit across iPhone, Android and web. The voice is useful and urban.

Brand Message

Real-time transit directions across iPhone, Android and web.

Brand Positioning

Core Concept: Cities-usable

Frequently Asked Questions About Citymapper

What is Citymapper's tone of voice?

Citymapper uses a smart, witty, useful tone of voice. Their communication is cities-usable, typically using statement-style sentences in the present tense. Their tagline "Making cities usable." exemplifies this voice.

How does Citymapper communicate with customers?

Citymapper writes smart and witty. “The ultimate transport app,” its mission is “making cities usable” — real-time transit across iPhone, Android and web. The voice is useful and urban.

What is Citymapper's brand message?

Citymapper's core message: Real-time transit directions across iPhone, Android and web.

What is Citymapper's slogan?

Citymapper's slogan is "Making cities usable.". It carries their smart, witty, useful voice.

What language style does Citymapper use?

Citymapper uses cities-usable language, with straightforward messaging, in statement-style sentences, using the present tense.

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Compare Citymapper

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