Lever Tone of Voice — Modern & Efficient

Tagline: "Modern recruiting software & ATS."

Industry: HR Software

Sector: Technology

How Lever Communicates

Lever writes modern and efficient. It is “modern recruiting software that combines ATS and CRM capabilities to help scaling teams nurture talent relationships and hire efficiently” — “hiring that doesn’t hijack your week.” The voice is smart and time-saving.

Tone Words

Lever's brand voice is defined by the following tone words: Modern, Efficient, Smart, Human.

Communication Style

  • Language Style: Modern-recruiting
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Straightforward

Lever Brand Story

Lever writes modern and efficient. It is “modern recruiting software that combines ATS and CRM capabilities to help scaling teams nurture talent relationships and hire efficiently” — “hiring that doesn’t hijack your week.” The voice is smart and time-saving.

Brand Message

Modern recruiting software combining ATS and CRM.

Brand Positioning

Core Concept: Modern-recruiting

Frequently Asked Questions About Lever

What is Lever's tone of voice?

Lever uses a modern, efficient, smart tone of voice. Their communication is modern-recruiting, typically using statement-style sentences in the present tense. Their tagline "Modern recruiting software & ATS." exemplifies this voice.

How does Lever communicate with customers?

Lever writes modern and efficient. It is “modern recruiting software that combines ATS and CRM capabilities to help scaling teams nurture talent relationships and hire efficiently” — “hiring that doesn’t hijack your week.” The voice is smart and time-saving.

What is Lever's brand message?

Lever's core message: Modern recruiting software combining ATS and CRM.

What is Lever's slogan?

Lever's slogan is "Modern recruiting software & ATS.". It carries their modern, efficient, smart voice.

What language style does Lever use?

Lever uses modern-recruiting language, with straightforward messaging, in statement-style sentences, using the present tense.

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