Top Trusted Consumer Goods Brands

The top 9 trusted consumer goods brands analyzed by Tonelab. These brands use a distinctly trusted tone of voice in their consumer goods communications.

Ranked List

  1. 1. Clorox — "Trusted by generations"
  2. 2. SC Johnson — "A Family Company"
  3. 3. Procter & Gamble — "Touching Lives, Improving Life"
  4. 4. Spectrum Brands — "Brands You Trust for the Home You Love"
  5. 5. Crest — "Healthy Beautiful Smiles for Life"
  6. 6. Sealy — "Proud Supporter Of You"
  7. 7. Serta — "We Make Mattresses"
  8. 8. Johnsons Baby — "Choose Gentle"
  9. 9. Similac — "Closer to Breast Milk"