Top Smart Finance Brands

The top 9 smart finance brands analyzed by Tonelab. These brands use a distinctly smart tone of voice in their finance communications.

Ranked List

  1. 1. Wise — "Money without borders"
  2. 2. Monzo — "Banking made easy"
  3. 3. YNAB — "Give every dollar a job"
  4. 4. Robinhood — "Investing for everyone"
  5. 5. Stash — "Investing made easy"
  6. 6. Morgan Stanley — "One client at a time"
  7. 7. Betterment — "Invest for your future"
  8. 8. Ramp — "Time Back. Money Saved."
  9. 9. Wealthfront — "Grow Your Wealth Automatically"