Top Premium Beauty Brands

The top 5 premium beauty brands analyzed by Tonelab. These brands use a distinctly premium tone of voice in their beauty communications.

Ranked List

  1. 1. SK-II — "Change Destiny"
  2. 2. Westman Atelier — "Clean beauty by makeup artist Gucci Westman."
  3. 3. Makeup By Mario — "Pro-level makeup by Mario Dedivanovic."
  4. 4. Haus Labs — "Clean, skincare-infused makeup."
  5. 5. Nécessaire — "Less, but better personal care."

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