Top Playful Food & Beverage Brands

The top 10 playful food & beverage brands analyzed by Tonelab. These brands use a distinctly playful tone of voice in their food & beverage communications.

Ranked List

  1. 1. Red Bull — "Gives You Wings"
  2. 2. Oreo — "Milk’s Favorite Cookie"
  3. 3. Ben & Jerry's — "Peace, Love & Ice Cream"
  4. 4. Nespresso — "What Else?"
  5. 5. Hippeas — "Give Peas a Chance"
  6. 6. Graza — "Squeeze It"
  7. 7. Milk Bar — "Life Is What You Bake It"
  8. 8. Jack in the Box — "We Dont Make It Until You Order It"
  9. 9. Lucky Charms — "Theyre Magically Delicious"
  10. 10. Twix — "Try Both and Pick A Side"