Top Playful Fashion Brands

The top 6 playful fashion brands analyzed by Tonelab. These brands use a distinctly playful tone of voice in their fashion communications.

Ranked List

  1. 1. Zalando — "Free to be"
  2. 2. Fendi — "Fendi. Fun. Fearless."
  3. 3. Kate Spade New York — "Live Colorfully"
  4. 4. BAPE — "Ape shall never kill ape"
  5. 5. Kenzo — "Born to Create, Born to Dare"
  6. 6. Ganni — "Scandi 2.0"