Top Playful Consumer Goods Brands

The top 8 playful consumer goods brands analyzed by Tonelab. These brands use a distinctly playful tone of voice in their consumer goods communications.

Ranked List

  1. 1. BarkBox — "A monthly box of dog joy"
  2. 2. BARK — "Dog People"
  3. 3. Charmin — "Enjoy the Go"
  4. 4. Benefit Cosmetics — "Laughter Is The Best Cosmetic"
  5. 5. LEGO — "Play Well"
  6. 6. Mattel — "Creating The Future Of Play"
  7. 7. Who Gives A Crap — "Doing good has never felt better."
  8. 8. Teenage Engineering — "Well-designed electronic products for people who love sound."

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