Top Minimal Beauty Brands

The top 5 minimal beauty brands analyzed by Tonelab. These brands use a distinctly minimal tone of voice in their beauty communications.

Ranked List

  1. 1. Glossier — "Skin First. Makeup Second."
  2. 2. Merit — "Less Effort. More You."
  3. 3. Rhode — "One of everything really good."
  4. 4. Refy — "Simplifying beauty."
  5. 5. Nécessaire — "Less, but better personal care."

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