Top Inclusive Beauty Brands

The top 5 inclusive beauty brands analyzed by Tonelab. These brands use a distinctly inclusive tone of voice in their beauty communications.

Ranked List

  1. 1. MAC Cosmetics — "All Ages, All Races, All Genders"
  2. 2. Rare Beauty — "Makeup made to feel good in. Without hiding what makes you unique."
  3. 3. Fenty Beauty — "Beauty for all"
  4. 4. One/Size — "Makeup is a ONE/SIZE fits all."
  5. 5. About-Face — "Multi-dimensional makeup for everyone, by Halsey."

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