Top Friendly Finance Brands

The top 5 friendly finance brands analyzed by Tonelab. These brands use a distinctly friendly tone of voice in their finance communications.

Ranked List

  1. 1. Klarna — "Shop now. Pay later."
  2. 2. Starling Bank — "Good with money starts here."
  3. 3. Dave — "Up to $500 in 5 minutes or less."
  4. 4. Lili — "Expect more from your business banking."
  5. 5. Pleo — "Smarter spending for your business."

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