Top Essential Consumer Goods Brands

The top 5 essential consumer goods brands analyzed by Tonelab. These brands use a distinctly essential tone of voice in their consumer goods communications.

Ranked List

  1. 1. Brita — "Filter for the Greater Good"
  2. 2. Material — "The Fundamentals of Cooking"
  3. 3. Kimberly-Clark — "Essentials for a Better Life"
  4. 4. CamelBak — "Hydrate or Die"
  5. 5. Ziploc — "Life Needs Ziploc"