Top Confident Fashion Brands

The top 11 confident fashion brands analyzed by Tonelab. These brands use a distinctly confident tone of voice in their fashion communications.

Ranked List

  1. 1. Chanel — "Inimitable"
  2. 2. J.Crew — "Shop what you know you'll love"
  3. 3. Boohoo — "Boohoo Own It"
  4. 4. BOSS — "Be Your Own BOSS"
  5. 5. Mango — "Take what you want"
  6. 6. Mejuri — "Jewelry you can live in."
  7. 7. Mack Weldon — "Elevated clothing to look and feel your best."
  8. 8. Knix — "The most comfortable wireless bras & leakproof underwear."
  9. 9. Outerknown — "Leading the revolution in sustainable apparel."
  10. 10. Thursday Boots — "Highest quality. Honest prices."
  11. 11. SKIMS — "Solutions for every body."

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