Top Confident Beauty Brands

The top 10 confident beauty brands analyzed by Tonelab. These brands use a distinctly confident tone of voice in their beauty communications.

Ranked List

  1. 1. Axe — "Find Your Magic"
  2. 2. Maybelline — "Maybe She's Born With It. Maybe It's Maybelline."
  3. 3. Olay — "Face Anything"
  4. 4. Saie — "Elevated Clean Makeup."
  5. 5. One/Size — "Makeup is a ONE/SIZE fits all."
  6. 6. Refy — "Simplifying beauty."
  7. 7. Makeup By Mario — "Pro-level makeup by Mario Dedivanovic."
  8. 8. Haus Labs — "Clean, skincare-infused makeup."
  9. 9. Naturium — "Clinically-effective, luxurious skincare & bodycare."
  10. 10. Listerine — "Kills 99% of bad breath germs."

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