Top Aspirational Beauty Brands

The top 6 aspirational beauty brands analyzed by Tonelab. These brands use a distinctly aspirational tone of voice in their beauty communications.

Ranked List

  1. 1. goop — "A Modern Lifestyle Brand"
  2. 2. ILIA Beauty — "Makeup That Makes Your Skin Better."
  3. 3. Rhode — "One of everything really good."
  4. 4. Summer Fridays — "Essential beauty formulations from California. For the skin and senses."
  5. 5. Glow Recipe — "Clinically Effective. Fruit-Powered. Glowing Skin."
  6. 6. Saie — "Elevated Clean Makeup."

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