MAC Cosmetics vs The Ordinary: Tone of Voice Compared

A side-by-side comparison of how MAC Cosmetics and The Ordinary communicate — tone words, language style, sentence structure, and taglines.

In short

MAC Cosmetics and The Ordinary both compete in Beauty, but they don't sound alike. MAC Cosmetics sounds inclusive, professional, bold, writing in bold language, while The Ordinary sounds transparent, scientific, affordable, writing in scientific language. They share no tone words at all. MAC Cosmetics's tagline, "All Ages, All Races, All Genders", captures its voice; The Ordinary answers with "Clinical Formulations with Integrity".

Voice comparison

DimensionMAC CosmeticsThe Ordinary
Tone wordsInclusive, Professional, BoldTransparent, Scientific, Affordable
Language styleBoldScientific
Sentence typeStatementStatement
TensePresentPresent
ExpressionStraightforwardStraightforward
Tagline"All Ages, All Races, All Genders""Clinical Formulations with Integrity"

What MAC Cosmetics and The Ordinary share

MAC Cosmetics and The Ordinary share no tone words. Both compete in the Beauty sector.

Where they differ

MAC Cosmetics leans inclusive, professional, bold. The Ordinary leans transparent, scientific, affordable.

Positioning & strategy

DimensionMAC CosmeticsThe Ordinary
Brand messageProfessional-quality makeup for allEffective clinical skincare at honest prices
MissionAll ages, all races, all genders, all MACOffer effective, clinical technologies with integrity and at honest prices
Core conceptInclusive BeautyTransparent Beauty
Core tensionExclusion vs. InclusionMystery vs. Transparency

Frequently Asked Questions

How is MAC Cosmetics's tone of voice different from The Ordinary's?

MAC Cosmetics uses an inclusive, professional, bold tone with bold language, while The Ordinary uses a transparent, scientific, affordable tone with scientific language. They share no tone words.

What is MAC Cosmetics's tagline and what is The Ordinary's tagline?

MAC Cosmetics's tagline is "All Ages, All Races, All Genders". The Ordinary's tagline is "Clinical Formulations with Integrity".

Do MAC Cosmetics and The Ordinary target the same market?

Yes — both MAC Cosmetics and The Ordinary compete in the Beauty sector, though MAC Cosmetics focuses on professional cosmetics and The Ordinary on skincare / clinical beauty.

Is MAC Cosmetics or The Ordinary more figurative in its messaging?

Both lean straightforward — MAC Cosmetics and The Ordinary each express themselves in a straightforward way.

Browse 3,202 brands by sector

  • Technology brand voices
  • Food & Beverage brand voices
  • Consumer Goods brand voices
  • Finance brand voices
  • Sports & Fitness brand voices
  • Fashion brand voices
  • Travel & Hospitality brand voices
  • Healthcare brand voices
  • Investment brand voices
  • Automotive brand voices
  • Industrial brand voices
  • Services brand voices
  • Entertainment brand voices
  • Retail brand voices
  • Cryptocurrency brand voices
  • Beauty brand voices
  • Luxury brand voices
  • Energy brand voices
  • Media brand voices
  • Gaming brand voices
  • E-commerce brand voices
  • Insurance brand voices
  • Education brand voices
  • Home & Garden brand voices
  • Real Estate brand voices
  • Aerospace brand voices
  • Design brand voices
  • Telecom brand voices
  • Home
  • Compare brands
  • Top lists
  • Taglines
  • Glossary
  • About