Costco vs Marathon Petroleum: Tone of Voice Compared
A side-by-side comparison of how Costco and Marathon Petroleum communicate — tone words, language style, sentence structure, and taglines.
Voice comparison
| Dimension | Costco | Marathon Petroleum |
|---|---|---|
| Tone words | Ethical, Reliable | Proud, Purposeful |
| Language style | Imperative | Declarative |
| Sentence type | Command | Statement |
| Tense | Present | Present |
| Expression | Literal | Figurative |
| Tagline | "Do the right thing" | "Fueling the American Spirit" |
What Costco and Marathon Petroleum share
Costco and Marathon Petroleum share no tone words.
Where they differ
Costco leans ethical, reliable. Marathon Petroleum leans proud, purposeful.
Frequently Asked Questions
How is Costco's tone of voice different from Marathon Petroleum's?
Costco uses a ethical, reliable tone with imperative language, while Marathon Petroleum uses a proud, purposeful tone with declarative language. They share no tone words.
What is Costco's tagline and what is Marathon Petroleum's tagline?
Costco's tagline is "Do the right thing". Marathon Petroleum's tagline is "Fueling the American Spirit".