AT&T vs Costco: Tone of Voice Compared
A side-by-side comparison of how AT&T and Costco communicate — tone words, language style, sentence structure, and taglines.
Voice comparison
| Dimension | AT&T | Costco |
|---|---|---|
| Tone words | Casual, Confident | Ethical, Reliable |
| Language style | Declarative | Imperative |
| Sentence type | Statement | Command |
| Tense | Present | Present |
| Expression | Literal | Literal |
| Tagline | "More for your thing. That’s our thing." | "Do the right thing" |
What AT&T and Costco share
AT&T and Costco share no tone words.
Where they differ
AT&T leans casual, confident. Costco leans ethical, reliable.
Frequently Asked Questions
How is AT&T's tone of voice different from Costco's?
AT&T uses a casual, confident tone with declarative language, while Costco uses a ethical, reliable tone with imperative language. They share no tone words.
What is AT&T's tagline and what is Costco's tagline?
AT&T's tagline is "More for your thing. That’s our thing.". Costco's tagline is "Do the right thing".