Apple vs State Farm Insurance: Tone of Voice Compared
A side-by-side comparison of how Apple and State Farm Insurance communicate — tone words, language style, sentence structure, and taglines.
Voice comparison
| Dimension | Apple | State Farm Insurance |
|---|---|---|
| Tone words | Innovative, Aspirational | Reassuring, Friendly |
| Language style | Imperative | Declarative |
| Sentence type | Command | Statement |
| Tense | Present | Present |
| Expression | Figurative | Figurative |
| Tagline | "Think Different" | "Like a good neighbor, State Farm is there." |
What Apple and State Farm Insurance share
Apple and State Farm Insurance share no tone words.
Where they differ
Apple leans innovative, aspirational. State Farm Insurance leans reassuring, friendly.
Frequently Asked Questions
How is Apple's tone of voice different from State Farm Insurance's?
Apple uses a innovative, aspirational tone with imperative language, while State Farm Insurance uses a reassuring, friendly tone with declarative language. They share no tone words.
What is Apple's tagline and what is State Farm Insurance's tagline?
Apple's tagline is "Think Different". State Farm Insurance's tagline is "Like a good neighbor, State Farm is there.".